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subject: Do You Really Need a New Network Marketing Company? [print this page]


It is not uncommon in this industry to see a person move from one network marketing company to another. Although some of these moves are for prudent reasons, most often it is simply a person looking for greener pastures. Before you make that jump, I would like you to spend some time evaluating the change you are considering and the real motivations behind it.

In reality there are only a few really sound reasons for a change in network marketing companies. These would include things like unethical business practices, financial instability, high leadership turnover and poor customer service or distributor support. A change of companies would make good business sense in these situations. Issues like these are not only bad for your business, but they could harm your reputation as well.

Most business changes have little to do with types of issues, but are more focused on the distributor. Generally it is an issue of mindset and training that is the real heart of the desire for a change|More often than not the underlying reasons for a move are based in issues of mindset and training}. Almost weekly I meet distributors who are ready to quit when they haven't made any money in their first two weeks of being in business. Other distributors I meet are ready to quit when they realize that this business will take a concentrated effort over an extended period of time, not just a one week effort of an hour per day. Almost everyone of these mlm distributors say the same thing: ".just isn't working for me."

Let me be very candid with you. If you have entered your business with anything less than the perspective to treat it like a business, then you need to save yourself some frustration and get out now. A business treated like a hobby is never profitable. Just because you change your network marketing company, you are not going to experience any change in results until you begin treating your business accordingly. You need to take a hard look at your underlying perspective on what a network marketing business really is.

Training is another area for self-evaluation. This can be both a mindset issue and an issue of application. I find that many of those who are struggling in network marketing are simply unteachable and unmotivated. They will complain about how their business is not working for them, yet they never seek out training that could radically change their outcomes. Instead they spend their time in search of a magic formula that will transform their business overnight. For example, I offer training opportunities to a large number of network marketers each and every week. I find that only about 15% of those I invite take advantage of those opportunitiesyet they continue to struggle. Those figures are astonishing enough, but even more alarming is the fact that only about 5% of those that attend those trainings will actually make the effort to apply what was given to them.

The foundation for success in any network marketing opportunity has always been rooted in commitment, mindset and application of sound business practices. If you are unwilling to make long term commitments to your business, then a change of company won't help. If you are unwilling to treat your business like a business, a change of company will still yield the same results. If you are unwilling to develop your skills and apply what you learn, your business will still falter, no matter what company you are involved with.

There are times when a change of network marketing company makes sense, but make sure your foundations are solid and your motivations are sound.

Do You Really Need a New Network Marketing Company?

By: Carl Willis




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