subject: How To Choose An Efficient Web Analytic Tool For Your Site [print this page] Web analytic is used to measure the success of your website(s). It lets you know the answers of the questions like; how effectively you are carrying your operations on your site. The merchants can study their visitor's behavior on the site. It includes collection, measurement and analysis of visitor activities on the website to determine the different aspects of the website that works effectively towards achieving their business goals.
It helps them in procuring some basic inputs about the site like determining the number of visits, the pages that have been more often visited, the amount of time being spent by them, source that directed them to the particular site, bounce rate, unique visits, conversion rates, page views and much more. These are few of the many other questions that are answered by the Web Analytic tools. In simple words, web analytic helps in predicting the behavior of the visitors and potential customers.
Web analytics can be used to track : -
The Visitor's behavior
The Conversions & to identify Obstacles in Conversion
The Content's effectiveness
The Bounce rate
The Marketing efforts
The Exit points
Web analytics software can be divided into two categories:
Real Time software like Omniture which lets you update the visitors' stats as they come in and conduct any activity online.
Non-Real Time software like Google Analytics, to display updated visitor statistics. Following are few tips to keep in mind while choosing for the suitable analytics software for your site : -
Size of the website the selection process is mainly dependent on the number of pages you have on your website. If it is a dynamic e-commerce site, you would require advanced web analytics software which can provide you huge meaningful data regarding your visitors.
Reliable This aspect holds the utmost important because this involves sharing your website data with third party software. It is even more crucial when you are providing web analytics service to your clients. For websites having credit card transaction capabilities, it is often suggested to use Server logs for analysis purposes instead of using any third party software.
Cost - Cost is the ultimate aspect to consider for any business. There are free web analytic softwares available in the market, however if you are planning to go for paid ones, don't forget to compare the features with the free ones. Compare and calculate the worth which you will get from buying a paid software license.
User Friendly - Every web analytics software gives sample reports or free trial for testing purposes. It is always good to test the software before using. After all, The free trial or reports needs to be analyzed properly to identify whether the software in question meets your requirements or not.
Details It depends on your requirement that hoe detailed report you are looking for? This also varies from business to business. The best way is to determine whether the number of visitors and conversions' information is sufficient for you or you want to get an in-depth knowledge of what specific activity has been done by individual visitors, in simple words, the flows of visitors.
Your business targets you want to achieve can help you in finding the suitable web analytics software for your website. By using these softwares, you can surely enhance the productivity of your overall Online Efforts.
