subject: What Is Search Engine Optimisation, And What Is Required? [print this page] Search Engine Optimisation or SEO as it is commonly know is basically a process you use for getting your website ranked in the free listings on the search engine page results.
And, the better your optimisation the higher up the search engines your website will appear.
As Google is the most popular search engine let's look at what you need to, to get on page 1 of Google.
After all, most people do not look past page 1 on Google, if they do not find what they are looking for on page 1, after performing a search they will be inclined to change their search term, rather that go onto page 1.
Ok, here's what you need to know.
When someone searches on Google for a particular phrase, which is the words they search for, also known as keywords, Google looks through its index of pages to see which is most relevant for that particular phrase or keywords.
And, the results will be displayed on the search engine page in order of relevance and popularity.
So, imagine you search Google for the keywords:
Pizza Delivery Washington
Google will search its index of pages and find whichever web pages are most relevant for the phrase, Pizza Delivery Washington.
This will ensure you find pages listed that offer Pizza Delivery in Washington.
So, imaging you own a Pizza Join in Washington, there are certain things you need to do on and off your website to ensure your site appears on page one of Google when someone searches for your keywords. (Pizza Delivery Washington)
Those things include:
Adding your keywords (Pizza Delivery Washington) to the following places.
On your site:
Title Tag - This is the first place Google looks, add your keywords in the Page Title Tag.
In the content of your page - Add your keywords on the page a couple of times, don't overdo it though, the keyword density want to be about 2%, so if you have 300 words on your page, don't add your keywords more than 6 times. Keep it looking natural.
Internal Links - Within your website you want to link to your home page using your keywords, ideally a link on every page linking back to your home page using the words Pizza Delivery Washington will really help.
Image Alt Text - This is the text that shows up when you hover over an image, make your ALT text Pizza Delivery Washington.
Off your site:
You want to get lots of backlinks, this is where you link appears on someone else's website, linking back to your home page, and you want to make sure the link text, also known as anchor text, contains your keywords, so the words that link to your site wants to be:
Pizza Delivery Washington
If you can get backlinks from pages relevant to your site Google with value those links even more, and one great way to get links from pages that are relevant to what you offer is to write and submit articles to article directories that allow links in the Resource Box.
For example - You could write an article about how to make the perfect pizza, then in the bottom of the article you could include a link saying something like:
Want a great pizza delivered to your door > Pizza Delivery Washington
And the anchor text would link to your home page.
Follow these simple steps and you will soon see your website climbing up the Google rankings, and if you continue to follow the backlinks suggestions I have made here it won't be long before your site is on page one of Google for your keywords.
