subject: Internet Marketing for Search Engine Placement - 3 Essential Elements of Page One Rankings [print this page] Think that search engine optimization is a thing of the past? That's probably what your online competitors want you to think. Every year since the Internet's inception in 1992, the sheer number of Web pages online has increased dramatically, making competition for a Page One ranking all the more fierce.
Back then, you could use a few simple tricks like adding extra keywords to your pages and you could reach a top spot in no time. My, how things have changed.
While the World Wide Web (the domain of all Web sites) is now forced to share users with private sites like Facebook and apps for mobile devices, make no mistake that the importance of the decentralized, loosely structured and internetworked Web has not waned one bit. The fact is that people will be looking for goods and services online for years or even decades to come.
If you want Web traffic, you are going to need to get strong search engine placement for your site for the keywords that matter most to you. If you are looking for tips on Internet marketing search engine placement, here are 3 essential elements of Page One web rankings:
1. Place content on your site that people care about:
Do not just create the kinds of content you think search engines will like; rather, create the content that people will like. Gone are the days of optimizing your site just for the sake of a good ranking. That is because top search sites' ranking algorithms are more sophisticated than any single savvy Internet marketer. The bottom line is: good content floats to the top.
2. Keyword-optimize each page of your site for a different high-value target keyword:
Once you have prepared good content for your site, the next step is to go back and optimize it for the right keywords. Start by doing good keyword research. Meaning: you need to identify keywords relevant to your site that get lots of searches but that face relatively little competition from other websites. Then, designate about one target keyword per page of your site and optimize your (quality) content for those keywords.
3. Drive traffic to your site with relevant, good content, backlinks and ads:
Now that your site is optimized, it is time to start driving traffic. This means, simply: using paid or non-paid methods to get visitors to your site. Search engine marketing (SEM) can include article marketing, blog creation, pay-per-click or banner advertising . . . any method that gets people to click through to your site. Tip: make sure that all of those content vehicles and ads are also keyword-optimized for your site.
Be sure to try these 3 must-have elements of Page One rankings to aid you in your search engine placement efforts.
Internet Marketing for Search Engine Placement - 3 Essential Elements of Page One Rankings
