subject: An Introduction To Guerrilla Marketing And How It Works [print this page] The act of making business decisions in your business' context could be one way to define guerrilla marketing. You can further define it as thinking of several ways to creatively market your business without spending much money. It is less about having a big advertising budget and more about thinking like your customers and finding ways to get the message about your value across to them. The important factors in guerrilla marketing are the creativity in your message and repeating it in different ways.
Small and midsize businesses have the most to gain from guerrilla marketing. These tactics, though, can be used by larger businesses with several brands and specific, smaller target markets. Any individual or company with a relatively small budget and lots of creativity, energy and time can implement a guerrilla marketing campaign.
Guerrilla marketing is often thought of as unethical business practice, largely owing to its "by any means necessary" nature. This is an incorrect interpretation of the original ideas behind guerrilla marketing. But since guerrilla marketing is centered on fulfilling your promises to the customers, it is much more ethical and upright than what many people imagine it to be. The whole concept of guerrilla marketing, as you can see, is ethical and valid, but of course it's up to you as to how you are to practice it.
A good guerrilla marketer needs to be passionate about his or her job, taking their marketing intensity a notch or two above the rest. You need to think out of the box and be creative, as there can be hundreds of ways you can say one thing to the people whom you wish to buy your product or service. It can be helpful to read up on guerrilla marketing techniques to start on the right foundation. However, this practice is more about mindset, energy and creativity than it is about a pre-defined, inflexible marketing methodology.
To sum it all up, guerrilla marketing would be perfect for your company, especially if you are on a particularly tight budget with a need to gain more customers.
