subject: Common SEO Mistakes [print this page] If you are not familiar with search engine optimization, properly optimizing your web site may become somewhat of a hassle. Many companies and entrepreneurs fail to understand the importance of thoroughly planning in hopes of drawing in traffic. Inexperienced individuals easily make decisions which tend to damage their search engine optimization plan.
According to Wikipedia.org, search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid search results.
Similar to other methods and procedures, SEO is governed by rules and regulations. These rules are typically administered by search engines which include: Google, Yahoo, AOL, MSN/Bing, etc.
Below are common mistakes made during search engine optimization by many companies and websites.
Wrong Keywords be sure to select keywords and phrases which have relevance to your web site.
Use of Crawler Unfriendly Methods search engines deal better with HTML text rather than Flash files
Images instead of Headings search engines need to read actual content; refrain from posting nothing but images
Backlink Spamming quality backlinks are much better than just having numerous backlinks
JavaScript Menus crawlers cannot read JavaScript menus; try using a sitemap instead.
Ignoring URLs place keywords in an URL; helps with SEO
Poor Site Promotion marketing goes beyond just launching a site; try inbound links
Ignoring Title Tags a title tag is important because it shows in the search results as your page title
Thin Content Pages little to no content is present on the page
Poor Content Management System a CMS should be crawler-friendly in order to be beneficial
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