subject: Mlm Blogs - Using Mlm Blogs For Lead Generation [print this page] If you have spent any time online researching and developing your MLM business, you know how prevalent MLM blogs have become. Savvy network marketers know how important blogs are for sales and lead generation and they utilize the platform to generate leads for both sales and for developing their downlines.
If you have set up your own website, you may wonder why you would need a blog. Blogs are a great tool for connecting with people online. Readers turn to blogs for information. If they are looking for specific products, they look to blogs to recommend good, solid products to meet their needs. If they are looking for ways to make more money, start their own business, or succeed at multi level marketing, blogs offer tools they can use to accomplish these goals.
From the network marketer's perspective, blogs offer a way to creatively promote their products and services and develop a customer base. They also use blogs to develop qualified leads to grow their downline. Additionally, it adds to your internet presence, making all of your websites more easily searchable. If you are easily found online, you are more likely to generate dollars from all of your hard marketing work.
Creating an effective blog will require a little creativity and a lot of work on your behalf. The biggest mistake that novice network marketing bloggers will make is using one website to promote both the product and the opportunity. This is bad. Using one site to promote both will give your blog an unfocused feel and will be unappealing to readers. It also will make you less likely to seem like an "expert." And that's what you want, to create an expert persona on your site. If people have questions, you want to be the one they turn to for reliable answers.
If you are promoting your product, don't be overt about it. Posting article after article about your vitamins will get you nowhere. If you are selling vitamins, start a blog about healthy living. Tie in the benefits of your supplements, and link to your shopping page so that potential customers can easily access your product once they know how it will contribute to their health and wellness.
If you start a blog about your network marketing opportunity, create an expert persona for yourself own entrepreneurship, network marketing, and making money. Give out some free tips and tricks that have contributed to your success. Become a role model for potential leads. If they believe you can make them successful, they'll want to join you.
It is important to update your blog very regularly. Posts don't have to be long, 350-400 words will do it. The more you update, the more likely people are to return. If they have to keep checking day after day to see if you've updated, they will grow bored and forget about you. Not to mention, the search engines are more likely to find you when you post regularly. When utilized correctly, MLM blogs can help you increase your sales and your network.
