subject: Mlm Blog - Using An Mlm Blog To Promote Your Opportunity [print this page] As all savvy network marketers know that in order to be successful in the world of MLM, you need to utilize the internet to build your downline. If you've set up a website and an online store, you are only part of the way there. Setting up an MLM blog to promote your opportunity is an excellent way to create new, qualified leads for your business.
Having a successful MLM blog begins with deciding whether to promote your products or your opportunity. In this case, we've decided to promote the MLM opportunity. You can set up a separate blog to promote your products. You want to use separate platforms for each. Trying to sell both on the same blog will confuse your readers and keep them from returning. It can also make it difficult for search engines to rank your blog because your site will seem unfocused. If no one can find your blog, it defeats the purpose of putting in the work.
When choosing what to write about in your MLM blog, do not simply post about your specific opportunity. This will bore people and will come across as a hard sell, turning off potential leads. Instead, you should take the position that your opportunity can solve problems. Such problems might be how to make more money. Well, you can help them do that with your opportunity, can't you? You want to position yourself as a teacher and a valuable source of information.
Your company may pressure you to advertise as much as you can about THEM.
That's all well and good, but your blog can be a place where you discuss yourself, and what MLM has brought into your life. When someone is considering a network marketing opportunity, they are usually motivated by a single, successful person. If you can demonstrate your handle on the business and your ability to make THEM a successful person, they will trust what you tell them and will happily sign on to your team. Spend some time surfing the internet to get a handle on how other successful MLM bloggers have utilized this platform to get ideas for yourself.
Always have your contact link to your auto responder visible and accessible with each blog post. If someone is motivated by your blog to join you, but they have to search you out, you will most likely lose the lead. If all they have to do in order to contact you is click their mouse right from the page, then you can easily capture many leads from your MLM blog.
