subject: Keep It Simple For Logo Design [print this page] Smart business owners and managers realize the complications that being overwhelmed can cause. If your current overwhelming task is the development of a bold new logo. Be very cautious on what your final decision will be, paying extra attention to the complexity of the design. These cautions could be well rewarded in case of future legal design questions. Unique doesn't always mean complex.
A logo that is complicated is easily altered while still looking very much the same and if your business begins to take off you will find that your competitors can very simply make a similar logo that is different but may be confusing to your customers. This can really stir things up especially when they discover that it is different enough that there is nothing they can do about this company trying to misrepresent themselves and confuse customers. This can be very frustrating.
Your logo creation should not only be simple but uniquely simple in color and shape design. Don't give in to the urge to use a rainbow of colors. This is one of the components that design stealers alter to confuse customers with their version of your logo to represent them. All it takes is a little change to create big confusion.
A logo is a simple way of bringing picture association to a business for easy recognition in all the promotional clutter. It in printed, stamped, embroidered and carved into letter heading, bags, signs and a vast array of promotional products. If dressing up and adorning promotional products with your logo is the intended use; most good promotional product companies have a expert in house design team that will generate very impressive logo results, for a small additional fee, but is well worth the expense and cheaper than hiring a independent artist that still might not capture your imagined image.
With help you will be able to design the best logo, that will not be easily duplicated, and one that is a true representation of you and your business. The art department will work with you until they achieve a design that you feel is a perfect image to display on all your business products. This can be a useful tool for those business owners who are struggling with logo and branding issues. It is just one of the invaluable services that a promotional product company can provide you with.
