subject: Why Use a Graphic Designer? [print this page] Why Use a Graphic Designer? Why Use a Graphic Designer?
First impressions really do count and none more so with all forms of marketing material which represent a company or organisation. If well designed and of good quality such material will present your business in a favourable and professional way and, if required, help you to build your brand image.
Graphic design is essentially a visual problem solving exercise. With the use of different typefaces and graphical illustrations the designer's challenge is to create something that is not just pleasing to the eye but also functional and memorable.
By functional we mean it must clearly convey the message or information required by the client and do so within the image and tone desired by the client. An attractively designed instruction manual for a product may look great but if it is confusing or difficult to understand you will soon forget its attractiveness!
Graphic Designers have an understanding of all these issues which affect presentation through extensive design training and experience of what "Looks Right". Without this training and understanding it is very easy, with all the means available nowadays, both to "design" and get things very wrong (ie wrong use of colour, typeface, layout and size of text etc) creating a product which is both unattractive, of little use and a waste of money!
Everyone can afford good design An Example
What is more important to you? How many leaflets you hand out or how many orders you get? You could mail 5,000 badly designed leaflets and get no orders. Or, you could send a thousand with a clear and interesting design and win say a dozen orders. The difference is design. So unless your budget is zero, you can definitely afford good design see it as an investment, not an extra cost
