subject: Major Problems With Traditional Mlm Companies: Can There Be A Solution? [print this page] One of the main problems with traditional MLM companies is that they usually recommend that you bug friends and family members for sales. You might feel frustrated because you see some companies that find success with this traditional MLM method of scraping friends and family members. Though success can happen sometimes, it is just not the norm. If you are offering a product that everyone needs, or your friends and family tend to have the same interests as you, then you're lucky. But this won't happen all the time.
There are many problems with traditional MLM companies that instruct you to sell to those closest to you. The reason for this is because your friends and family members often have very different interests than you do. Because of this, they are not a warm market at all. A better term for them is cold, because they may have no personal interest or need for the product you're selling.
Many new MLM marketers don't realize that once they've reached the bottom of their list of friends and family members, there is nowhere else they will be able to go for leads, without spending some money on marketing and advertising. You will either have to buy leads; print out promotional material; or hire an expert. Most new marketers can't afford to do this, and go out of business quite quickly.
One thing that new MLM recruits should understand is that the more interesting that your message is to your target prospect, the more likely that person will become a customer. New MLM sales people should be taught how to target customers that might be truly interested in their products first and foremost.
As an MLM seller, when it comes to business cards and flyers, it is all about numbers. If you are not at a point where you can afford to print out and distribute several thousand business cards and flyers every week, then you won't be able to be successful with this method. Traditional MLM companies don't encourage new recruits to have realistic expectations.
After their list of friends and families members is gone, most new MLM salespeople will not have the gumption to go door to door to find new prospects. Most people would not telemarket if their lives depended on it, so they need effective training so that they can find new prospects. They need to be instructed on buying lists of good leads, email marketing, web marketing, and any other form of gaining leads that might help them in their endeavors.
One of the main problems with traditional MLM companies is that some of them have not evolved with the times. Get rich quick scams are so abundant on the internet, and many people will avoid them like the plague. If you are looking to start your own Internet business, you should go into a growing market -- like Network Marketing systems. Many MLM entrepreneurs are finding that these systems are more profitable than the MLM's themselves!
A great way to enter this market is with a "Get Paid Today" program which offers huge up-front commissions (over $1,000) per sale. And with no lazy downline to worry about, you can spend your time building a very lucrative and profitable business on the Internet.
