subject: Search Engine Optimization For Business [print this page] A business owner may be looking for a way to improve traffic to their site. They can do this by making a web site that can improve traffic volume and quality. This can be done by creating a seo, (search engine optimizer). This article is an explanation of a seo.
In addition to improving traffic and volume to a web site, the seo can help with searches other than those found by using a search engine. Those doing a search can make such searches as image, local, video or industry related. These searches help give the customer more ways to search for a particular product or service. The seo works in such a way that it considers how the web site of a business is used by customers. In order to do this, the optimizer edits the web site in such away that it can be accessed by more than one key word and make it more customer friendly.
In order to make this work optimizers can work in house to build the web site that is needed by the business to entice customers to the site. In order to do this the seo may offer the business a service that stands alone or it may combine it with a bigger marketing campaign. When the seo edits the web site they usually make changes to the HMTL as well as incorporating their own tactics. These tactics usually are used in the develop and design of the web site. When designing the web site, the seo may include such items as menus, content management, shopping carts plus much more to make the site user friendly.
Seos are classified in to two technique categories. These categories are referred to as black and white Seos. These techniques can be either a good design or a design that is not approved of by search engine. The difference between the two seos is that the white seo will last for a long time where as the black seo will be a temporary or banned site. A white seo will follow the guidelines put forth by the search engine and will ensure that what they put on the web site is what is being seen by the customer. A black seo uses designs that are not approved by the search engine guidelines in order to increase rankings among web sites.
As a marketing tool, optimizing is the dominant to search engines around the world. While there are several humdred in the United States, business in countries such as Germany, the UK, Czech, China, and Japan use Seos to build their web sites.
