subject: Squidoo Lens...Do I Need One? [print this page] How many times have you heard about people making money on Squidoo? Yes, Squidoo is one of the many web 2.0 sites that can help you earn money as well as gain extra traffic to your personal money site.Not only can you take advantage of the Google Adsense earnings you get from the lenses you post on Squidoo, there are other long-term benefits you can expect from using it as well.First off, Google just loves Squidoo. That can never be a bad thing! When you write a lens on a certain topic, you can expect to rank very easily in the search results. Even if you don't plan on getting ranked for certain keywords, if you include them in your lens, most likely you will show up in the search results for that keyword as well.Getting ranked with the search engines is never easy, but the link juice you get from your Squidoo lens page is...for the most part...easier than promoting and building backlinks to a brand new site. To this effect, Squidoo provides a win-win situation to its publishers.Another advantage of using Squidoo is that you are able to get free yet relevant links to your lens page. Believe me, you can never have too many links. This means more link juice for your personal money site linked to your Squidoo lens.It's really the relevant links you get from Squidoo that is to be credited for every marketer's interest in this particular web 2.0 site.Squidoo also helps a lot if you are trying to establish yourself as an expert in a certain niche. Publishing several niche-focused Squidoo lenses will help build credibility for you and your business and build your reputation as an expert in your chosen niche.Once people start seeing your name in search results, they will learn to trust you and your opinions as the guru/expert status you have set yourself up to be.With all these advantages, it is very easy to see how Squidoo can help you improve your marketing efforts, not to mention the free traffic and link juice you can get from it.Online marketing is a very, very competitive business. Making use of all the free tools that are at your disposal can only help to give you the edge that you need to divert traffic your way.Of course, having a Squidoo lens is not mandatory, but think of all the benefits you get from something that is readily available for free that Google loves!
