subject: Billboards and Banners in Focus [print this page] Everyday on your way to the office or school, you pass by them. They are usually put up on buildings, walls, fences or posts. They seem to be popping up everywhere these days. But what really are these type of advertising called? They are called banners. These banner advertising refers to large boards or sheets of material which are used for outdoor advertising. Everywhere you go, no matter what city you live you will see banners around. banners are generally good for information dissemination and for informing of upcoming events.
The current banners explosion has roots in changes in market demographics, improved technology and competitive prices. banners advertising is considered the hottest advertising medium of the third millennium. They are a unique advertising medium. They are cost effective, have huge visual appeal and highly targeted.
Perhaps you have designed a new product or service and would like to announce it to new and existing customers. Reaching a lot of customer needs you to have a wide-ranging thorough advertising material. Perhaps putting up banners across town will do the trick. So let's say you have finally decided to put up a banners . You have already asked the help of a professional designer to help you create an attention-grabbing banners. Your next concern would be finding the place to put it where it will be seeen the most byt the right people.
No matter how you slice it, banners advertising is on the rise in the Uk and across the globe. The cost of banners advertising ranges from pennies to thousands, depending on the volume. but a single banner of say 2' x 6' can be under 50 delivered. . The advances in technology have also contributed to the cost effectiveness of banners advertising. In the past, banners have to be hand painted, a costly and time consuming endeavor. But today, with the introduction of computers, banners are designed on a computer, printed to poster paper or vinyl or mesh, and the result is a better quality ad in less time, effort and money.
But keep in mind that the amount of information you can include in your banner is limited. So keep your ad short and appealing. Likewise, if you want to effectively reach your target market, view banner advertising as one part of a balanced marketing strategy. An integrated marketing strategy that can include print, broadcast media and banners is the key to drawing and keeping customers.
