subject: Internet Attraction Marketing Training Tip #1: What's Your Value Proposition? [print this page] Are you wondering why you're not generating consistent mlm leads? In order to take advantage of this training tip on internet attraction marketing, let's start by defining what "Value Proposition" means. Value proposition is simply what you are offering to your prospect in exchange for their contact information when they visit your website or blog. There are different forms of value proposition that can be offered. For example, your prospect can download a free report, a 7 Day Boot camp, or a digital download. Let's look into these samples more closely.
Free Report
This can be a simple document providing a solution to an immediate problem or some kind of market trend report for the particular niche or industry you're involved with. If you have an existing product consisting of several chapters, the free report can consist of the first 3 chapters. However, give your prospects the best 3 chapters from your product.
7 Day Boot camp
This can be a 5 day email or video series describing some fundamental concepts on internet attraction marketing broken down into simple steps. A good example of this would be Mike Dillard's Magnetic Sponsoring course where he offers a 7 Day boot camp on his popular attraction marketing course.
Digital Download
An example of this can be an mp3 audio download or podcast of a guru interview you recorded. A quick an easy way of doing this can be performed with a program called Skype. Just type "Download Skype" in any search engine and install the free program. Call your upline or anyone that's having success in your MLM and do a 20 minute interview. Make sure you have your interview questions ready. You never know as the person you're asking to interview may be ready to do the interview right then so you want to be prepared.
Regardless which of the above value formats you choose, it is ESSENTIAL that it have the following AFFECT!!
Your value has to completely OVER DELIVER in your prospects mind and heart
You must give MORE in value than you can ever receive in payment
You want your prospect to FEEL that they stole the value they received from you
Did you get that? Did you just have an AHA moment?
You want your prospect saying WOW!!! If this leader gave me all this value for free, imagine what more value I would get if I got into business with them or purchase one of their products. Your prospect will love you for the value because you gave them something that really helped them with whatever they are currently struggling with and you didn't charge them a dime. They'll resonate with you, trust you, like you and see you as that leader that they need to climb the ladder of MLM success. Remember always over deliver with you value and your prospects and future business leaders in your team will lead their teams with your fine example. Enjoy and be blessed!
Internet Attraction Marketing Training Tip #1: What's Your Value Proposition?
