subject: Complexities in International Marketing Research – Can You Expand Worldwide? [print this page] The many complexities in international marketing research can be overwhelming. Are you trying to market to the world? Are you having trouble finding information about the markets you want to expand to? The information is out there waiting for you to find it. If you have a good understanding of the internet, you can find out all you want about your new opportunity. Of the dozens of ways to research, 3 top areas to look at are here.
1) Google- Have you tried to search the internet? Google is the largest of the search engines and is a great place to start looking. The ability to search the entire web in one place is a huge time saver. Google offers text, pictures, maps, even videos on all many of subjects. Start here to get a really good handle on the market.
2) Articles- This is a good place to look for more specific information. The article sites will group them by subject and many of them are searchable. The added bonus is that the authors of these articles have done their own research and have added that to their articles. The complexities in international marketing research have been conquered for you. Take the time to browse articles by expert authors and you will find a lot of concise information on your market. Golden Nugget of the day: Be sure that you can verify the information in these with other sources.
3) Blogs- Authors in certain industries may have a blog. This is a concentrated website that discusses many factors of their market. There are a lot of ways these can be helpful in your research. Find a few blogs on your industry and see what your competition has to say. The other is that the readers will have the opportunity to comment on the postings. That offers you an insight into the needs of the customers. This is very valuable to someone who is trying to break into a new market.
The complexities in international marketing research can be simplified if you know where to look. You will need good, solid research data to be sure you have the whole story. These are just a few of the really great research tricks that are out there. If you really want to market world wide, you will need an education. Find a good marketing and mentoring program and learn the rest.
Complexities in International Marketing Research Can You Expand Worldwide?
