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subject: Attraction Marketing As A Key To Success [print this page]


Doing sales is not as easy as it seemsDoing sales is not as easy as it seems. Making it successful and work out depends on the person's determination and hard work. But although you are doing good having this 2 qualities to make it successful in sales, you still want to move a notch higher and wonder how you could do it. If you are earning good in doing sales on your own, why not try to multiply the sales that you can do by convincing others to do sales for you. In this way, you double the money you earn at the same time double the fun since you do not have to do it alone. But how do start with it? This is where attraction marketing comes in.

Attraction marketing is simply attracting other people by means of letting them know you and your products benefits. In return, they can spread to others their good experience in dealing with you and would be able to convince other people to seek for you. For a much better idea on how you could use this, you can just simple follow these six steps provided for you:

1.You cannot convince others to convince for you if they are not aware about you and what you offer. So for the fist step, you need to make them aware about your business. Use your knowledge in the various ways you can spread the news over the Internet. Make sure that you are using the ways that could hit your target audience.

2.After people have already heard about you and what you offer, it is now time that you show them how they can benefit from you. Although giving away free products is often the option of others, this may not always be the case. There are other means wherein you can provide them something that is useful without opting in product giving. A strategy that most network marketers are doing right now is giving away free learning sessions or trainings that would be useful for the audience at the same time would be useful for you. How could it be useful to you? Well this is for the fact that you would be able to get listings and contacts from those who would attend and could serve as your lead for your business.

3.At this stage, it is now time to move on from giving something free to offering your target audience something that has a cost. People who got something valuable from you for free would most likely trust in grabbing an offer from you at a cost. If they had a great experience with the free learning sessions that you gave, they would be expecting that they would get more from you when they pay for it. This is where others would start offering trials or trainings with a cost.

4.If you are already successful convincing people to spend a little for your offer, it is already a great start that they would most likely willing to spend for you. Instead of moving to the stage wherein you would be offering them your main product, which is of a higher cost than your previous trial offers, try a little more to convince them that getting you and your services is really worth it. Make them feel that it is not just getting your sales is what you want from them but most of all is giving them the value that every customer wants. So at this stage, you may want to have your customer join your networking group to make them feel welcomed by receiving information from you.

5.Now that you have earned the trust of your prospects, it is now time that you offer them your main products. It would not be hard to convince them if they know that your previous offers are of good quality then what more if it is the actual product that they would be getting.

6.Repeating these steps would most likely give you the success that you want. However, you need not be focused in just doing the same old thing over and over. You would also have to reinvent and customize your offers that would work for you and your business.

Attraction marketing works if you are consistent in what you promised your customers to receive. Always keep in mind that customers would always want to receive value from what they get, whether it be for free or at a cost. Focusing on giving this to them and even exceeding the value that they expected would turn out them seeking for you and your business.

by: Peter Robinson.




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