subject: Understanding The Kinds Of Voice Overs [print this page] Voice over talents often concentrate on a specific kind of voice-over, which include radio scripts, television commercials or corporate voice over scripts. As outlined by James R. Alburger, author of the book "The Art of Voice Acting: The Craft and Business of Performing for Voice Over", the majority of people only think of advertisements when they hear the phrase "voice-over scripts." Nowadays, voice-over scripts are being used for not just television and radio commercials. Voiceovers are a vital component of presentations for media, the net, corporate and business promotional materials, and to promote a number of events. There are different kinds of voice over talents, and each character necessitates rather exact narration and on-air speaking abilities.
In the radio industry, voice over talents are widely used to make ads, promotional materials, in addition to radio DJ clips. For television, voice overs are being used for news clips, commercials, promotional videos and on-air segments to introduce news anchors and other TV hosts. The promotions team of a TV station as a rule handles the on-air promotions of voice over tracks.
In the corporate and business world, voiceovers are commonly used to make training materials, online presentations and promo clips. Voice overs may also be used to produce marketing and advertising presentations, video clip demonstrations intended for trade shows, exhibitions, and for coaching purposes. Often, a voice over artist is hired to produce a compilation of telephone information scripts or to narrate the voice over prompts for inbound callers. Retailers may make voice over scripts to be able to broadcast in-store offers.
In the motion picture industry, voiceovers are used in order to launch any segment, or to provide narration. Voice over artists used to do this type of job generally have some experience working with movies as well as animation, and may even need to modify his or her voice in order to execute a particular character.
Various other in-demand areas for voice over artists includes the creation of audiobooks, on-line streaming audio tracks and web media presentations. These are all fast-growing areas of the web that require a professional voice to support the programming, and voice over talents who will be used for a majority of these jobs will often have professional voice-over training.
