subject: Using an Autoresponder to Build Your Business [print this page] If your goal is to make sure your marketing funnel works, you'll want to use the autoresponder. It is at this point that your sales channel starts and it is also where you have the opportunity to check on your prospects and follow up with them later. Marketing research shows that you may need to show potential buyers an offer up to 7 times before they take any action. Plus, you must be consistent. You will need to build a relationship of trust by offering real and valuable content through the use of email messages sent to your prospects. Don't try to overwhelm your prospects with flowery language; keep your paragraphs short and effective. Since to goal is make sure they remember you, they should be sent out in intervals of 2 to 3 days. You really run the risk of being labeled as spam if you rarely approach your prospects with your emails, you definitely don't want to lose customers to inconsistency. However, you really don't want to overwhelm your prospects by sending too many email messages, as they may unsubscribe from your list, again something you do not want.
By building your email list effectively you will definitely get the most out of your autoresponder. Your email list can be made up of both your clients or prospects. If you happen to be a newbie about marketing online, make sure to focus the majority of your efforts on creating a high caliber subscriber list. Any online marketer who is successful will tell you that your profit is in your list, and when you are conducting business on line it is truly the most valuable asset you have. Keep in mind your autoresponder is not just to help you generate a list of your own, it also is what makes it possible to stay in touch with your subscribers, which is where the relationship with that list is built. In order to accomplish this, you need to do some research and find out just what exactly your prospects are looking for and then offer it. In other words, you need to really know your target market from all sides. Using your autoresponder as an intelligent marketing tool will allow you to send direct sales letters of your offers to those on your list based on your prospects needs. And these are the sales messages that can be about literally anything that makes a profit for you. One example is when you have a product for sale you might have sales, discounts, or even special offers available. This is also true for serve based businesses. You have to use your autoresponder to help you make money without work. However, you can only make this happen it you use your autoresponder effectively while blending your sales messages with quality content. Just remember that your list is like gold, and needs to be treated with respect.
You also need to remember that not all opt-in forms are the same. You collect your email leads on an opt-in form. The only two bits of information you really need is name and email address, however you can choose to get more than this is you wish. So put in some time in designing your opt-in form. Put some effort into it and decide what exactly you need to know about possible contacts. However, be sure to keep the options simple by only including one choice - opt in or leave. Another important aspect of a successful email marketing campaign is how you create the messages for your autoresponder to send.
So that you can receive your visitor's contact information - like their name and email address - you need to entice them with a free video, report, or something else they might find useful. Nobody will give away their name and email address for free. Therefore the very first autoresponder message you send out to each contact will need to be making good on whatever it is you offered. After that, your second through fourth messages should provide tips that will share some of your expertise with your prospects. You shouldn't start any promotion until your fifth message, but it shouldn't be a pushy sales message; rather, it should be something like a product review. After this, all you should need to do is continue the cycle, updating your message as needed. An autoresponder can usually hold up to 100 different messages that can be delivered on a schedule as you see fit. Online business is all about automation, the more you set up things to be automated, the fast your business will grow and autoresponders happen to be one such effective ways to do it.
