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subject: Mma Apparel Leading In Wholesale Designer Clothes [print this page]


The enormously popular and still growing MMA, or Mixed Martial Art scene has generated demand for MMA clothing throughout the world. As the sport increases in visibility and public acceptance with MMA popularity now rivaling boxing and professional wrestling, the sport is inspiring trendy, edgy clothing lines that are today's hottest sellers.

Mixed Martial Arts is also referred to a Freestyle Fighting, Ultimate Fighting, and Extreme Fighting. It was born from the1920s Brazilian combat sport Vale Tudo that was introduced to the United States in the 1993 Ultimate Fighting Championship. Initially promoted as a test of different martial arts fighting styles as applied to actual unarmed combat, there were minimal rules in the early Vale Tudo bouts. Subsequent rules have been introduced to increase the safety of the sport and gain acceptance as a legitimate sport. The term 'mixed martial arts' was coined in 1995 to reflect the sport known today as seen on Pay-Per-View and sold out live venues in the United States.

MMA fans are passionate about the sport and dedicated to their favorite fighters. They love to show off their passion in their MMA street wear, casual apparel, and gym clothing. Enthusiastic fans from every point on the globe can be seen wearing t-shirts, shorts, jackets, beanies, and accessories featuring the MMA theme, logos, and fighters. This is prompting some of the finest clothing manufacturers to get on the MMA wave to produce their own lines of themed and logo apparel. Look for brands such as UFC Apparel, Affliction Apparel, TapouT, Death Clutch, and many others.

With most MMA clothing reasonably priced, it has grabbed the youth demographic with stores stocking the items selling out quickly. Joining the trend for edgy fashions, retailers are wise to keep their eyes on the latest MMA stars whose fans will be looking for their sponsored clothing items and accessories. MMA clothing companies sponsor fighters with exclusive contracts knowing that their fans will be in line to purchase the fighters' signature lines. As the sport continues to grow, the top fighters are able to profit from the apparel business as well as increasing purse payouts. The potential for fighters, apparel manufacturers, and retailers is huge now and only growing more lucrative.

Smaller retailers now serving or wanting to serve the youth demographic can't lose with wholesale designer clothes that include MMA apparel. With sales growing and shelves emptying as quickly as they're stocked with these hot, trendy clothing items, you can't go wrong.

by: Art Gib




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