subject: Behind The Scenes Search Engine Optimisation [print this page] There are a lot of factors that are worked on behind the scenes when you have a company such as SEO Consult working on your search engine optimisation campaign. A search engine optimisation campaign takes a while to implement and you wont see effective changes overnight. However, when an SEO campaign really takes off, youll see increases in traffic and awareness of your brand.
Newsletters and articles are a great way to attract customers and are a prime example of the need for well-written SEO content in a search engine optimisation campaign. An informative and relevant newsletter can help to keep clients up to date on the latest happenings in your company, while articles submitted to E-Zines can be archived for years, storing prominent links in an effective location.
A broad range of domains is also a useful search engine optimisation tip. You can submit multiple domain names to various online directories. The more authority a directory has, the better your backlinks will be in the long term. Title links are also important as you can implement a range of your keywords into your title to give your site more relevance when it is being scoured by search engines.
Having an effective site map is crucial for larger websites. By effectively linking your pages together, you make it much easier for search engine robots and spiders to index and recognise your website which will get it much higher in the rankings of a search engine such as Google or Yahoo!.
We only use the most effective and natural SEO techniques at SEO Consult and are firm believers in transparency. We can offer you a free SEO analysis when you choose to use our services in your search engine optimisation campaign, and will help you to understand the language behind SEO if youre new to the industry.
