subject: Wordpress And Seo [print this page] This article seeks to put in plain words the fundamentals of SEO and how you can make use of WordPress to help you.
It is crucial to carry out SEO in order that Search Engines will feel your site is important and deliver it to people searching (i.e. your potential customers) The target for most is to get to the number one spot in Google, though of course there are other search engines as well, and getting to the number one spot in them is also important.
Being at the number one spot majorly increases your sites chances of being clicked.
With this in mind, those doing SEO try very hard to reach that spot.
Search engines rank web pages based on parameters, though they do not make their exact specifications public.
There are 2 important aspects of Search Engine Optimization; On page and off page. On-page SEO is about optimizing your website text, inserting keywords into meta tags, in the main text area of the page and the title of your pages. more examples include using alternative text on your images or using anchor text on your links. Off-site SEO on the other hand is about promoting your site on other sites.
WordPress allows you to do search engine optimization on your site very easy. Below are 3 tips for carrying out search engine optimization on a WordPress site.
- No need to learn HTM, make your Keywords Bold using the Visual Editor Use hyperlinks with anchor text.
- Image optimization is easy. Upload your pictures with file names that includes your keywords, this will give it a good URL. Also include a description, alternative text and title. All of this can be carried out from the media library.
- With a WordPress plugin such as the 'Ultimate SEO Plugin' you can very simply add data such as - meta tags, keywords and descriptions.
More traffic means more income. SEO is a great way to get traffic to your site because it is essentially free.
