subject: For Article Marketing Triumph Avoid These 5 Horrible Seo Errors [print this page] Article marketing is a powerful content marketing technique that creates visitors to your site. When done correctly it will turn your website into a place where visitors like to go.
Why is SEO important for article marketing?
SEO perfected gives you free visitors. And lots of it. If you can get on the first page of Google for a keyword search, you will make money. More people click on the first seven positions of a Google SERP than any other position, including pay per click advertising.
The bottom line is this: your blog can create network marketing leads for your home business, but you need traffic. Internet traffic is expensive. 97% of network marketing entrepeneurs drain their marketing budget before they refine the skill of creating enough online visitors to turn their blog into a tool to generate leads with.
Using a combination of your blog and article marketing strategies can generate an surge in traffic if you avoid these SEO mistakes and you do proper keyword research.
The keywords enetered by the user drives what information is searched and found on Google. You want network marketers to find you if they need assistance, tips and relevant information in network marketing. If you make these SEO mistakes no one will land on your site if they look for relevant information on the internet.
5 costly SEO errors:
These five SEO mistakes will prevent you from achieving success in article marketing. Rectify these SEO mistakes and you will see how your blog traffic grows.
1. Overuse of keywords
Keyword stuffing is the overuse of the keywords that identify the content in your website. Online marketers hope that adding more keywords will increase the chances to be displayed for certain keywords. Google is a step ahead and your article will not rank higher in a Google search.Google see this as spam.
Do not stuff keywords in your title, your tags and also not in the article body. Use focused and relevant keywords.
2. Missing keywords
It is totally insane to write good content for your blog and then not adding any relevant keywords. Even worse are omitting to add any keywords. Without keywords no one will ever find your article on Google. If the keyword is not relevant to the content, Google views it as rubbish and it will not rank high.
The Google algorithms read from left to right. Get your keyword that you are targeting in the first one or two words of your title and description.
Get different variations of the keyword you want to rank for and complete your keyword field in your wordpress settings.
3. Not adding any descriptions
Make sure to add a description for every article you submit (in wordpress under settings). The description field is in the admin section of your blog that is not visible to visitors, but Google can see this field.
If your description is missing for a blog page the search engines will either choose anything in your article as a description or they do not know how to rank your site creating confusion and low ranking.
Descriptions must be relevant to the content, preferably less than 160 words, and include the keyword/s you want to go after. Good descriptions result in better rankings and improved click through rates.
4. Simple anchor text
The anchor text in the bio box of a submitted article must be relevant to the article and be a keyword you want to rank for. This ensures a massive amount of back links to your blog on the keyword you are targeting.
5. Adding title tags
The title of the page should reflect the keyword you want to rank for. Do keyword research, choose a keyword and build a title for your article that contains the keyword in the beginning of the title. Then make sure you enter the title in the title tags under the settings in Wordpress.
Your articles will rank higher if your title tags contain keywords.
Avoid these SEO mistakes and you will be overwhelmed with the increase in your blog traffic.
