subject: Switching Up A Popular Promotional Product To Make It Even More Effective [print this page] When they first hit the promotional products market promotional water bottles sold like hot cakes and many companies wanted to see their business name and logo imprinted on the label of these incredible items especially on the tradeshow floor. After all, if you have ever attended an event like this you probably realize that this is one place that people are really parched and in desperate need of some free water. It seemed like a great way to advertise for a business at a tradeshow and so many companies started purchasing them for every event.
Unfortunately, as with any really good idea it has the potential to get worn out and this is actually exactly what happened to promotional water bottles. Now this does not mean that you should order promotional water bottles to use for a community event or even to sell in your own business but if you are considering using them for a tradeshow, don't bother, this is an item that has been way overplayed and since many business don't take the time to really assess the promotional items that they are using at these events water bottles will probably be overused for the next several years on the tradeshow floor and there are only so many water bottles a person will pick up and take with them when walking around all day.
If you are interested in something that works well on the show floor, consider having promotional travel mugs and water bottles and offering customers a variety of different drinks to fill them. This can put a whole new concept on the same tired items and people will find it much more interesting and fun to do.
Plus there are significant advantages to using an item such as a promotional travel mug, instead of a promotional bottle of water. Firstly they are more earth friendly which is a better way to promote your business. Second, they are also reusable which makes them a better investment, very simply because they last much longer.
When you place your order for promotional items to use at a tradeshow, be sure to evaluate what works well on the show floor and those that are out played. This will help you make the most of your promotional advertising and appearance at the tradeshow. It is not enough o purchase the same items year after year, as this may end up being very boring and have much less impact, especially for anyone who attends that tradeshow year after year.
