subject: 3 Hints That People Buy You and Not Your Stuff [print this page] A big part of business networking is self marketing and selling yourself. Of course, there are many different reasons why a person networks and looks to grow their contact base but at the end of the day, it is the impressions you make that seal the deal. When you make an impression or an impact on an individual, it is directly related to the selling of you, not your stuff.
People have different reasons why they bond with some individuals and not others. There are various factors in the way we make choices for whom we choose to partner with or buy from. Regardless of what those factors are, the summation causes one to be favored over the other.
This applies when selling a product or service. Even if the product is top notch and will completely satisfy a client, the personal aspect plays a major role. When an individual identifies a friendly-personal relationship with their product or service, business continues more firmly.
Much of the time, customer loyalty is based on the satisfaction of the product or service and largely, the personal relationship involved. In other words, the customer has also paid for you. Here are a few examples;
1. Your clients demand to speak to you and only you, regarding their affairs with your company.
Those of you involved in this situation experience this quite often. When a client enjoys the personal interaction they have had with a particular representative, they will ask for this person repeatedly. This is proof that trust and likability has been established.
2. You are considered a person's "Guy/Gal" for your particular product/service.
Have you ever asked a person about a particular professional service in their life and got the answer, "I've got a guy/gal that handles that."? As you can see, the person has made a direct association with the service and the individual.
The actual service, almost seems to be irrelevant to the positive experience the person associates with their "guy/gal". Because of the strong brand that has been established between the client and rep, in this case, it may take something extraordinary to make this person choose a different company.
3. You are sought after for expert advice, even after a lack of contact for long periods of time.
Because you are such a large part of a person's buying decision, when communication is a bit less, through lengthy period of time, you are still branded in a person's mind. Even if you haven't conversed for a while, the positive experience and impression you left, can stand up to the test of time.
