subject: How to Invite Guess Speakers for Your Business Events [print this page] You may be holding an event that is worthy of great attendance but you can increase the value with the inclusion of the right guest speaker. There are many experts available in numerous fields that are ready and willing to speak at your event. Doing so, gives them exposure and allow them entrance into different markets.
Once you have narrowed down your possibilities of a guest speaker, it is time for the invitation process in order to make it all possible. Be certain to take note of all existing parallels between your topic and the speaker so that he or she has some expertise in accordance with the theme of your event.
List any possible benefits that a speaker may receive by appearing at your event.
When business is conducted correctly, all parties involved receive a benefit of some sort. It is great when all parties receive highly valued benefits overall. You may be providing great value by allowing a guest speaker to appear at your event.
Don't take this for granted. You must take into consideration that your guest may be promoting something and may find buyers at your event. If your event attendees will be in the speakers target market, you could be providing great value for him or her. You will find out this information during your research.
Write out a simple-basic description of the event and how the speaker will fit in.
This should be detailed but not complicated. It should be clear enough for you to understand precisely what will happen and should be formatted so that parts of it can be used in a proposal.
Contact the speaker and request an appearance. Include your prior description in proposal form. Again, be sure to include any obvious benefits they will get resulting from their appearance.
If applicable, negotiate price versus benefits.
Depending on the budget of your event, the goal should be for them to appear free of charge. However, if it is a big ticket event, you may wish to pay them a fee.
In this case, you must weigh the value they will receive against their requested fee. Negotiations are officially in swing.
Agree on time and date and confirm.
Usually, for basic events, a contract is not necessary and the word of the speaker is good enough. This is usually good for smaller events and "not so famous" speakers.
However, for big ticket-popular speakers, where money is involved, contracts are absolutely necessary as well as written and signed confirmations
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How to Invite Guess Speakers for Your Business Events
