subject: Networking Events - A Thorough Brainstorm [print this page] If you are new at hosting business networking events, don't be intimidated by your lack of knowledge. You have to begin somewhere and I highly recommend doing things on your own in order to propel yourself to achieve your goals as fast as you can. You will face adversities and much trial and error but you'll never receive the victory if you don't make the efforts.
If you have a new firm or are simply a professional looking to gain clientele in the B to B market, you're on the right track. This is a positive move that can place you or your firm in front of potential clients and partners.
Once you have a few ideas as to the type of networking event you would like to sponsor, you must effectively brainstorm to tie down any loose ends. Ask yourself the following questions while allowing your imagination total freedom. Please be sure to accurately record your answers;
1. What is the main purpose of this event?
This is an important question and everything that goes into this event should rotate around the answer. Answering this in detail will clarify your goals and help you to make sure that all of the desired results are founded from the same source.
2. Who are my ideal attendees?
If your purpose is strikingly clear, your desired attendees will be clear as well. You will have no doubt as to who your target is. You'll only need an effective means of finding and persuading them to come.
3. Will I charge admission and if so, how much?
Free events can work wonders for attendance but when admission is charged, the perceived value increases greatly. Keep your mind on the main purpose and goals of the entire function and it will help you to make a decision to charge or not. Either method can work well but it depends on how it all fits into your grand plan.
4. What is the perfect venue for this event?
Where you hold the event will make an impression on your guests. What place can you have this event in order to relay that image or message you would like? Also, how budget friendly is it?
5. What is the perfect day and time for this event?
Examining the purpose and goals once again, ask yourself; what is the perfect date and time? Should it be in the morning before people get started with their workday? Or is it to be more of a relaxing after work affair?
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John H. Lee (JohnTheNetworker) is a Lead Generation Specialist, Host, and Consultant, of professional and social events in the Greater Philadelphia Area, Philadelphia Pennsylvania.
