subject: Keyword Research Guide -- How and Why! [print this page] Keyword marketing-the importance.. Keyword marketing-the importance..
In the Field of SEO-Search engine optimization choosing keywords is one of the most important tasks. You should choose keyword wisely. Choosing keyword is not a guessing Game but it is an art.
As you probably aware of search engine traffic. Search engine traffic is very very important for success of any website. It is estimated that approximately 65 to 85% of traffic (average) coming from search engine (however is depends on how you promote your website).search engine is only way to create highly targeted traffic. You can improve visitor to sales ratio of your website if you successfully receive traffic from search engine. Or improve your revenue by attracting more visitors.
If you are selling Music CDs online. If your website is on top for key Phrase like "Music CD" on all Major search engines then just think how many people will search for Music CD in a day?? I think lots of. Now. This is the way you are getting visitor searching for Music CDs. However there will be lots of search in a day for term CD like
[1] Software CDs
[2] E-Book CDs
[3] Video CDs
[4] Game CDs etc...
But traffic coming form these terms is Meaningless for you to create sales. So your page should be relevant only for Key phrases like music CDs, audio CDs etc so it will be better to choose Keywords related to your business rather than selecting randomly or blindly. I hope you will now able to understand importance of choosing better keywords
How to choose keywords?
There are lots of tools for choosing better Keywords like Nichebot, overture keyword suggestion tool, Wordtracker etc...First decide "what is your target market?" and then use these tools. Example you are selling E-books related to website design. Than you should first research how many people every day search for 'Web Design E-books" go to Nichebot.com for that and simply search Web Design E-books. Nichebot will provide you count of last 60 days for this Key Phrase. We can see that Count for this key phrase is..Or Go to Wordtracker.com site and search for this keyword Phrase and you will see related information on specific key phrase and you will be able to get information related to this keyword. Phrase.
Example: For "Directory submission" you will see following related or nearly related Keywords. (This can also help to receive ONLY targeted traffic...)
