subject: Google AdWords advertising on the keyword SEO [print this page] One of the professional work is to monitor the search keywords. I have the opportunity to see new things and curiosities like people who sell a kidney to mother or sponsored links . One thing is very common and interesting to see Google competing with sponsored links in some areas. I think the trend is only increasing. Google has received criticism on this, but put his position on the use AdWords for the benefit of their products . Never heard or read of someone openly complain of this in Brazil, (well, some customers complain), but remember that the UK had a buzz about Google using special formats for their own benefit . Has an even more famous case was that of Jason Bourne movie hosted by Google www.google.com / bourne in the SERP was modified to take users to the promotion and ended up pushing down competitors. The most common is Google sell their products with words such as calendar and blog , with the latter currently has two product announcements from Google pushing for a third competitor.
I do not think it's okay to advertise on Google's own network, but the problem is in the form. It is important to understand that Google is a vehicle and the vehicles use their online advertising networks to advertise their products. The problem for me is in how Google competes. By advertising their products, Google creates direct competition, especially in a country that has a 95% share of searches. In addition, Google has paid for itself in advertising, which generates an infinite loop that no competitor could vencer.Mas my point in writing the article is that the ads are not always relevant. Even Matt Cutts has criticized the company itself for creating such ads . And the example I'll use generic and the keyword SEO . Both the content network as the search network Google AdWords has announced strongly using many terms and SEO .
You can even understand what being a head word is acceptable loss of Quality Score, but the search " ongoing site optimization "also returns the Adwords ad. Even for "seo animal" Google AdWords offer returns (if not understood the joke, read the post about the intention of those seeking SEO . Imagine if you typed any term and an advertisement appeared offering AdWords? would be relevant?
The idea of this article is not picking a fight with Google, even by the stroke that I will receive will be great, but to warn about something that happens and can be corrected. Even as a vehicle, Google can not forget that your focus is to seek relevant. Make irrelevant their sponsored results do not seem to be the intention of Google.
