subject: Working Sales Pages [print this page] Is the copy on your sales pages getting conversions? Does your opt-in squeeze page work to get emails to build your list? If the sales message on your Web pages is not making you money every day, something needs to be changed.
Sales pages which are not selling today - will not sell tomorrow. The sales pages that do sell today, will work in the future as well.
Of course some types of sales pages do need updating, to continue to sell effectively, according to the niche/market climates.
When it comes to writing sales copy that converts, trust the professionals. There are ten thousand, sales writing mistakes that many sales personnel, simply do not get.
Why even have a sales page for your dot-com business, if it is not pulling customers who are eager to enter their credit card information?
Many fail to realize the language used in the copy, can easily drive away sales, if written by someone who is less than an expert copywriter. Study your sales page reports, and see just how many visitors viewed it - then question yourself; at what percentage does this page convert? At what rate, do they convert? Do they convert at all?
If your answers is no, I urge you to get your sales page rewritten. The difference between no sales, and great sales, lies in the copy itself. If the copy itself is not working, then the page is useless. It sits in cyberspace, costing somebody money.
To get a page to convert well, there are some important aspects of the copy, which need to be adhered to. Point out the benefits the product or service can give to the prospect. provide the reader bullet-style benefits in a list. The main selling points should be focused on what the product/service can do for them. People read sales pages with a "what is in it for me" mindset.
Visitors also like to feel as though the copy is speaking directly to them. If they do not get this type of personal connection they will think, "this is not for me," and the sale is lost.
However, when the feel as though it is aimed at their wants and needs, when they come to the "buy now," phrase, they will be much more likely to buy. When the sales copy connects with visitors well, and hits all of the right marks, price will not be an objective to prospects.
If it is something they really want, they will not hesitate to order. It is imperative to have your copy follow these professional guidelines, if you expect to make sales.
