subject: SEO Tips Anyone Can Follow [print this page] SEO tips normally center around getting one-way links to a website, which is off-page SEO and definitely critical. Before you begin to bother about these backlinks, however, save money by first making sure your on-page search engine optimization is complete - this gives your website maximum lift potential.
For SEO tips to have any benefit you will need to follow through with the tips to ensure every backlink provides the most thrust for your site. Once you have conducted proper search engine optimization, you will need less backlinks to rise in search engine position.
Why is it that so many webmasters fail to bother with optimizing a site? Is laziness synonymous with internet marketing? Do most IMers think SEO is rocket science? Do you feel SEO is impossible to learn, or that you need a doctorate to take first in Google?
Everyone answers differently, but most opt for cheap and easy in most cases, and buying links is less challenging than learning SEO tips that work; this is especially true with the bouncing ball effect of the algorithm changes. Take for example:
Google "Florida Update"
Google's ".info Crackdown"
Google Instant
The major search engines will not stop improving, never stop changing, never stop evolving - this is search engine optimization to the core.
It is established that many will not bother to ever learn the SEO tips that can increase their website performance and ultimately their profit. This despite the myriad tutorials on the subject online, many of which seem to say the same things. Do you know why they are so repetitive? Because SEO doesn't change at its core. Here are SEO tips to take to heart:
Read what the big three search engines say in their webmaster documents, they tell you what to do and what to avoid.
Do not violate these rules.
Do not think that SEO is replaced by spammy links.
Try to study one guide at least on SEO.
Find SEO auditing programs that can show you your SEO weaknesses objectively.
Sure, these may seem like they're much too oversimplified - but they work. Successful SEO doesn't require a sheepskin degree, despite Google and Bing, etc., employing very intelligent engineers on their teams. These same engineers and search engines created the webmaster sections in order to help you create websites that make their search engines look good.
A huge reason that many IMers will not succeed is that they do not bother to learn simple SEO tactics. This laziness and fear of the unknown is a great way to hand your rankings to your competition. If you do not have a properly optimized website, then you will likely compensate with an onslaught of costly backlinks that get you nowhere.
Get into the habit of SEO'ing your sites before you build any links. There are plenty of resources to see, such as SEOBook, WordTracker or a host of others that offer solid guidance on the subject of search engine optimization.
Those two names are big wigs in the world of SEO, and there are many more worth a look. Here is a short list of SEO tips that you can use for your on-page optimization:
Go For Keywords That Have Weak Competition
Use Those Terms In URLs, Post Slugs, Tags, etc.
Make Sure Your Meta Data Also Has Those Terms
Place The Search Terms In Your Content Naturally But Prominently
Use the "Alt" Image Tags For Keyword Opportunities As Well
In Your Anchor Text Use The Keywords
Find Good, Relevant Backlinking Opportunities
This is a very simple look at search engine optimizing a site, and it doesn't have to "Greek to you" since it is very easy. You can use some software in order to make your research for keywords go by much quicker, too, because that will eat up time manually. Make sure to look at the competition closely when choosing keywords.
Using software will help you to actually see what your website looks like to the search engine, and help audit your on-page SEO so there is no guesswork. Finding software that can legitimately help you build backlinks that are quality, relevant and enduring will help you save time, but aslo help in your website's position in the organic listings. Be sure to follow these SEO tips to ensure your website is not left languishing on the back 40 of the SERPs.
