subject: What is the What Is the Best File Format for a Web Video Advert? [print this page] If your file is uploaded to a video hosting site such as Youtube, it will be compressed using their codec. So, it's best to start with your file at the best quality as possible. Use the following settings for your web video advert on video hosting sites and your website as well.
- Make it an Mp4 file, with H.264 codec. Mp4's are currently the file format
flavour of the day, and of superior quality
- If it's to be in standard definition, make it 640 pixels wide by 480 pixels high which is a 4x3 aspect video.
- If your video is to be in high definition, output it at 1280 by 720 pixels high (720p).
- Make the bitrate, or video bandwidth at 1500 kb/second.
- The audio bandwidth should be 128 kilobytes per second.
There's an old saying used by Sydney video graphic designers that goes... "For perfect online video you need three things: speed, quality, and file size. Unfortunately, you can't have all three!" It's always a fine balance juggling these elements. To keep your file size down, change your frame rate down to 15 or 12 frames per second! This can halve your file size, but may make your video appear slightly jumpy, which is a minor sacrifice!
There's heaps more info and free tools to use on your web video advert at Video Donut's Free Stuff page. There's also an easy to use online service at the Video Donut website where you can brand your video or online infomercial production, to make it look professional and more memorable.
What is the What Is the Best File Format for a Web Video Advert?
