subject: Bluetooth Marketing - The Marketing Solution [print this page] As years go by, the enthusiasm about bluetooth advertising technology continues to increase. Companies are now seeking for a more exciting and engaging ways to find new customers and satisfy existing clients. Fortunately, new and innovative bluetooth marketing has come forth to fulfill that responsibility. As the demand for Proximity marketing Solutions amplifies, what other options deliver a quality and financially viable answer? As this wave of brand new technology sweeps the planet, exactly who is getting on board and what does this have to offer?
Below are just a few examples of its application, most are large scale applications but they are easily scalable for any venue/location, have a look and see what it can do for you in your industry.
Radio Stations - Contemplate this, putting out a no-fee, opt-in advertisement to all of the phone owners of even just a percentage of all the patrons who come along to your next gig or live interaction. Listeners who show at their local dealership for a snack and a friendly 'hello' to that morning's host could receive precise information about different models (including short promotional videos) directly on their cell phones! This leads to an intrigued conversation with a nearby member of the dealerships staff and before we know it, we're onto a sale! Getting sponsored by local restaurants at your impending food and wine festival? Why not send listeners exclusive coupons and money saving offers via Bluetooth. Visiting bands and other artists can provide the fans with bonus tracks and VIP guest lists to private gigs in exchange for fan club signups. The possibilities are endless.
Concert Venues - A campaign that has stated beyond any doubt that Bluetooth marketing can be successfully put to use in the world of art. A young German artist decided to use Bluetooth marketing to promote his new album during an event in Berlin. Swift, in reality:Rene Meusel, is a rising pop music star. So far he has participated in a large number of projects, but now, going solo, he should be able to reach stardom with ease. Swift wanted to work with something modern, with the solution of the future and so he chose the BT solution. During an all night show two desktop units were sending out a Java application that provided more info on the artist. In addition to a picture gallery the users had a chance to access to two demo songs and an animation. The two hotspots managed to cover the entire club. Each one offering up to 56 concurrent Bluetooth connections, which guaranteed a very fast distribution rate to all of the concert attendees.(over a thousand people). Swift himself was very pleased with the results of this action, as his fans received a very interesting application, which they can now access at any given time.
Trade Shows - None other than the mighty company Microsoft used (Bluetooth) at its recent Tech:Ed conference in Orlando to provide daily updates on important Microsoft technologies, notes on some of the highlights of the conference and complimentary wallpapers and vouchers containing sizable discounts to over 2,000 attendees. In total there were eight bluecast points around the show, inviting delegates and visitors to fire up their Bluetooth and try partaking of the content available. What a success, with massively high-levels of opt in, even achieving numbers of 37% opt in rate. Within the 3,200 bluetooth engaged cell phones discovered, over 2,100 content items were delivered. Another example of optimum Bluetooth usage is that of New media agency Interdirect, as they also used Bluetooth to advertise, this time at Internet World. They invited visitors to-check out their stand, with the lure of a free prize draw in order to win a day at a luxury spa. "It gave us the chance to cast our net on an automatic basis," Says MD, Nicholas Mann.
