subject: The Best Internet Marketing School - A Student's Review [print this page] I had never sold any products online before, let alone building a professional looking website. As the Internet is the largest shop in the world, I thought it was about time to get involved.
I didn't want to risk signing up for a year so I went for the monthly subscription option.
As soon as I subscribed and had access to the site I was not disappointed and soon realised everything I needed was there. And even a few months down the track, I'm still learning and soaking up everything the Internet Marketing course has to offer. There is a HUGE amount of information and to avoid getting over-whelmed, there is a step-by-step "Getting Started" program that you can pace yourself with.
Firstly, you learn about how to find a niche product, or a niche where you can provide a product. Initially, it's advisable to get your feet wet promoting someone else's product (become an affiliate) if you don't have your own. You can try many different marketing techniques and get an idea what you enjoy doing. It can be frustrating at times, which is normal, but if you keep working at it, you'll get there. Patience, determination and a desire to succeed is necessary, like any business. If you don't treat it like a real business, it won't become a real business.
With the built-in Keyword Tool I soon worked out my initial ideas weren't so great. Being able to find out whether your product keywords were popular or searched for at all was a huge time and money saver.
All the various marketing techniques are thoroughly explained. There are numerous written and video tutorials on every possible topic. Forum members post their own experiences and give cutting edge advice so you are not alone.
Article Marketing
A great way to start promoting your product online is writing articles and it costs you only the time it takes to write. There is no chance of blowing the budget here. You will learn how to use keywords within the articles so the search engines can get the latest relevant information and put you on their search pages. Your newly built website will attract NO TRAFFIC if it is not promoted. The search engine companies want fresh and relevant information, so that's what you provide them with. It's not uncommon for a website to have 25 articles promoting 25 different keywords.
Pay-Per-Click
If you have a budget then this is a good option. It's a more "hands off" approach. Potential customers typing in your product keyword arrive at the search page and see your advertisement. If they click on it, you pay. The amount you pay depends how popular the keyword is. You may not want to start with something like "weight loss options" unless you have deep pockets. More like "weight loss options for young kids" may be a better start. It's a case of narrowing down your target audience so you have a better chance of selling to them.
The amount you pay for advertising each day can be capped so you don't overspend. For instance, you may pay for 50 clicks per day at 10 cents a click. That's $5 a day budget. You want those clicks to convert for you so the website (or landing page) they go to has to be optimised for making sales.
Websites
If you can put together a word document and cut and paste some pictures, then building a simple website will not be a problem. Wealthy affiliate University provides you with an included website builder, with templates to make it simple. You should be able to put together a site over a few hours. There are options to put together other site options in 1/2 an hour. You will require a domain name, which will be relevant to your product and this is an inexpensive and quick procedure. Website Hosting is included with your subscription so there is no barrier to getting started. This is what used to put so many people off, but nowadays it is easy to whip up a professional looking site. If you have trouble with the finer details of website design,outsourceit to someone else. I had tobecauseI came to a halt and I wastemptedto give up.Outsourcingis common, as not many people can doeverythingwell.
This is a just a snapshot of what Wealthy Affiliate University offers.
You won't regret signing up, even if it is only for an intensive one month of study to get an idea of how it all works.
The Best Internet Marketing School - A Student's Review
