subject: Web site Traffic - Press Launch Marketing and advertising [print this page] Press or information releases are an underrated technique for generating highly targeted world wide web traffic and this is why. Press launch distribution internet sites generally carry a higher Page Rank and are seen as authority web-sites by the search engines. You are not only allowed to immediately promote your products and services but you are encouraged to do so.
Information releases are normally syndicated and this offers the opportunity for your news to be picked up by different companies including Google Information. When this occurs, your web page traffic is likely to go into overdrive. And even if your press discharge is not picked up by one from the reports businesses, it will still provide your website with valuable, high high quality backlinks and support to improve your search engine ranking.
Given these advantages it begs the question, "Why do people not spend extra time marketing and advertising their on the internet companies by means of the medium of press releases?"
I believe it is really a combination of a lack of awareness from the power of information releases combined with a lack of knowledge about how to write one particular. This latter point could be effortlessly remedied.
A great press launch begins having a compelling title (think newspaper headlines)!!! It then has a 2 or 3 sentence summary of what the press release is about. This is then followed by the press release itself which needs to be around 350 to 500 words long. The message delivered may be immediately about your internet site, an aspect of your company or a product or service that you are promoting. Although delivering this message, you need to try to write from the reader's point of view and in specific, focus on how they might be able to benefit from what you are writing about.
The next consideration is whether to mass distribute your information release using automation software or alternatively, to manually submit it to a little number of higher Page Rank web sites. I would suggest the latter. I would also encourage you to source websites that permit you to consist of at least 1 hyperlink back to your web site inside the press discharge body as well as within the resource box. This means that if your press release is picked up and published by the main reports agencies, a link back to your internet site will be included.
Web site Traffic - Press Launch Marketing and advertising
