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subject: Software That Lets You Make Your Own Banner [print this page]


Are you looking for ways to integrate ads for products and services into your website? Tired of paying expensive designer prices and enduring the long waits that go along with them? Try make your own banner software, and get professional looking banners done in minutes, not days or weeks.

Making customized banners has become an important part of any online marketer's business plan. The best tools will help you customize a banner to your exact size, shape and colors. This keeps your website clean and professional, while creating a new way to generate income from clickable ads.

Which Make Your Own Banner Software is Right for You?

There are many options out there to help you make your own banner; some are even free. A little word of advice, though: those free banner makers often have branding embedded that you can't remove until you purchase an upgrade. This leaves your site cluttered up with "ads" from the banner software company. To avoid this, and to make your own banner exactly as you like it, choose software that offers:

* A wide choice of sizes, from header banners to vertical side bars to small square buttons suitable for blogs. Consider your site layout, and where your most important information needs to be. For blogs, the new trend is toward smaller, square banners that fit nicely into the sidebars.

* A choice of background colors and gradients, so you can match or complement your existing color scheme. Match either your own site, or the landing page to which you are directing the reader. Don't use a color scheme that looks wildly out of place.

* A good range of fonts from which to choose, to create compelling calls to action. Avoid using harsh colors or distracting combinations. While a banner does have to attract the eye, it's important that it be readable. You want people to notice the message, not the medium.

* Border options, including choice of color and width. Again, go for an attractive, not garish, look. It's easy to get carried away with dotted lines, animated dashes and the like. Keep it simple for best results.

* Photo and graphic uploading so you can use your own logos or other design elements. This is important, as photos and images are more likely to catch the eye than straight text. Use an image that naturally draws the eye, like a human face or other organic image.

Consider all the features carefully before you purchase any make your own banner software. Look for design flexibility, ease of use, good image editing and a big library of templates and graphics. Before you know it, you'll be a professional banner designer!

by: Jen Abell-Champion




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