subject: Search Engine Marketing | Backlinks as a Key in Article Marketing Strategy. By Mike McCoy [print this page] Author: Mike McCoy Author: Mike McCoy
Any successful marketing campaign must include article marketing. Backlinks from articles are the key to any article marketing strategy. These are provided by the resource boxes and form the backbone of any article marketing campaign. Article marketing is one of the best investments you can make as a marketer. Everyone thinking of starting any sort of online business should look into article marketing. The most useful thing that article marketing accomplishes is the creation of backlinks to your website or blog. This is done by following very general strategy ideas that I will explain in the following points. " Resource boxes: This is the most important part of any article submitted to an article directory of any kind. Each of these resource boxes provides a chance for a backlink. It is important to write as much as you can that way you get the most resource boxes in the article directory and backlinks to your website. This means it is critical to have a good resource box with every article you submit. If you do not, you are wasting valuable marketing time. We all know that in marketing time is money even more so than in other form of business. " Providing useful content: This is one of the best ways to build a relationship with your customers. Providing useful content in a clear concise form is very important in article writing. You need to provide content that is relevant to your niche, and also provide value to your prospective customer. The more you can deliver now, the more they will trust you in future dealings. The great debate over article marketing strategy is how many articles should you write every day. Some people say you should write like crazy, on average ten to fifteen articles a day. Other people say, you only need to write one or two articles a day. There are a dozen or more big article sites that any internet marketer should submit too. I think one of the major mistakes people make is just submitting to one article directory. I feel that they are losing out on a large chunk of the market that looks for articles other places. So get out there and write a few articles and submit them. If you do not know where to submit them too or want to spend your time doing other tasks, you can outsource the submission work, in fact you can submit all parts of an article marketing campaign. About the Author:
