subject: Affiliate Marketing - Tips For Getting Started [print this page] Affiliates don't always get the results they are after, and there can be many explanations for this. There is one practice that will always help you to succeed, and that's to promote in an open and straightforward and manner. You may find this a little confusing at first. The best way to make sales is actually to give people a balanced review of the product. The best kind of affiliate product review to write is one that describes both positive and negative aspects of the product.
This isn't a bad thing and will only increase your sales. You are telling people that it's a great product but that it isn't flawless. The best approach is to be balanced and not go too far in either direction. If your review is over the top in praising the product, it will look dishonest. On the other hand, a review that is too critical will not result in any sales. Your goal, then, is to be honest about the product but at the same time make sure people can easily see that it will be to their advantage if they buy it. With this type of promotion, you are being helpful and honest. If you try too hard to sell your product and overhype it, you'll only turn potential customers off. The more up front you are, the more receptive your prospects will be.
If you are going to build a site for the product you're selling, you should give careful consideration to the domain name you pick. You have a wide choice of domain names, but if you don't consider SEO factors, you'll be limiting the site's potential. If you base your domain name on the keywords of your affiliate product, you have a much better chance of ranking your site well in the search engines and getting more traffic.
It's well established that using a targeted domain name will make it easier to rank well for that keyword. This also makes it easier for your prospects to connect your site with the product.
Another tactic you should use is giving your visitors the chance to be as active as possible on your affiliate site. Internet users today want to be able to communicate back and forth, not simply receive information. Your goal, then, should be to give your visitors ways to participate on your site.
You should also give them simple ways to share content on your site. If you give people buttons to click on so they can share content they like on Twitter or Facebook, your material will be spread. This tends to drive additional visitors that are targeted and are interested in what you're offering. In short, make it easy for anyone to participate on your site and indirectly help you in the promotion.
Those that are successful affiliate marketers took the time to build a foundation of trust for their business. Remember, the more you value your prospects, the better results you will get.
