subject: Web Analytics for Effective Web Marketing [print this page] Running web marketing campaigns does not fulfill your business needs and get you the profits. Knowing the kind of traffic coming to your website and analyzing whether they are the targeting audience help you run your business in profits.
Also, it helps to your business when you know the performance of your online campaigns in terms of the amount to be spent on the different campaigns. Know the performance of the current online campaigns and make plans in developing them to receive the targeted traffic to your website.
If you are running web marketing campaigns, you may need to have answers for the following questions:
1. Have you designed your campaigns in such a way that the campaigns reach the targeted audiences?
2. Do you know which campaign is generating more business?
3. Do you know the performance of all the campaigns you are running?
4. Is it worth spending the money on the marketing campaigns?
5. Do you have enough information in the campaigns that conveys the required message to the audience?
6. Do you know the ROI on each campaign you are running?
Implementing Web Analytics for your website would answer all the above questions. Web Analytics help you track the each and every online marketing campaign that you are running.
No matter what type of campaigns such as banner ads, email marketing, paid advertising, etc, for your business, web analytics tools allow you to track the performance and help you make any decision on the budget to be allocated and which campaigns you need to continue running and what campaigns you need to drop off.
There are different kinds web analytics tools available in the market that can help you find answers to the above questions on your marketing campaigns. Google Analytics, WebTrends, Omniture and Core Metrics are some of the best tools available in the market.
These web analytics tools help you get the detailed information about the performance of your campaigns in terms of traffic, registrations, sales, geo locations, top performing content, ROI,etc.
This detailed information about your marketing campaigns let you make a decision in budget allocation, target audience and geo location.
So, with Web Analytics you can have effective web marketing and best ROI.
