subject: Seo Checklist For On-page Optimization [print this page] Search Engine Optimization is a procedure to improve ranking in the search engine results pages. With the online competition growing every day, one has to work in an intelligent manner to compete successfully with competitors. Using on-page tools of optimization like changing the URL structure to make the site more SEO friendly with off-page manual directory submission of website and article submission to web directories which help improve the websites page rank, is the best strategy to be adopted by any website owner.
The very first impression of your web site is created by the title of the site. Title tag is thus, the most important tool of on page optimization. Title tag needs to be short yet descriptive and appealing. A short title should describe your site in a manner to arouse readers interest so that the user clicks through to your site out of the hundreds of sites being displayed for a specific search. To provide better information about your site, you can include your name or kind of business or may be a brand name in an attractive manner to hold viewer attention. Keywords can also be used wisely in title tag.
Meta Tag Optimization is another checkpoint that ensures a sites good Meta description. If Meta description describes what your site is about, or how you have an edge over others in providing an answer to readers queries, there are high chances of your site being clicked. Advertise your website specialty using keywords to catch attention.
Use HTML Tags efficiently to highlight certain important parts of your website. Search engines give a lot of importance to the header tags. Header Tags (H1), bolds, italics etc make your site easier to navigate.
Always ensure a proper balance of key words and content in your web site. Tools like Google Adwords key word tool, Overture key word tool prove to be effective in a remarkable way to refine your search for the keywords. Encourage a moderate keyword density for relevance of your site. Including synonyms and long tail key words may be a good practice for a better ranking.
Optimize your internal and external out bound Links by using meaningful anchor texts in a clear manner to grab viewers sight. It really works if you have keywords in the anchor text. Moreover, origin of inbound links also does matter, as the site that is linked to you should be a reputed one (greater Google PR).
Search engines can read only texts and not images. Images must be optimized to contribute to your websites page rankings. Use meaningful and short Alt text to describe your image. Usage of clear file names, image title and image linking has proved to be good elements for image optimization.
Keyword location should also be kept in mind. Keywords must be placed in the beginning of the text rather than the later part of the text to be accounted for by search engines soon.
Not to forget, quality content and links through directory submission and article submission service together give your site a good ranking. So besides informative content, good links, directory submission, hard work and lots of positivity, keeping the above mentioned points in mind can definitely help achieve high rankings for your website.
