subject: Common Misconceptions About Logo Designs [print this page] The world of internet has given a way to people to claim expertise in professions they dont know much about. A very obvious example is the design field where a huge number of people are claiming to be logo designers. What we need to analyze is the face that how many of them know about branding and creating brand identities? Do they possess any practical experience at all? Do they have the knowledge and qualification needed to create brand identities for companies? One simple answer to all these questions is: We have no clue about it.
Then, why do people claim to be logo designers when they dont know about the logo design industry and its purpose? The sad part is that people actually hire them too. This must be due to the facts that there are a lot of misconceptions that have changed the perception of people in terms of how they look at branding and the design industry. Due to these misconceptions, amateur designers call themselves professional designers and business owners and website owners even hire these designers.
So, lets now take a look at these common misconceptions about logos that are very common these days.
Number 1 Misconception is that you can fire up any design software and start designing a logo that YOU think will be suitable. People think that creating a logo is a graphic design task. This is also a great misconception which leads them to hire unprofessional and unskilled designers. A logo design process never starts with Photoshop. You have got to use a pencil and paper first and then evaluate what the company is about and what the potential buyers may expect. Hence, just creating a graphic design is not right and this is why a lot of businesses fail yes, due to poor branding.
Number 2 Misconception is that your logo must look beautiful in order to be successful. Yes, a lot of clients also tell their designers to create a beautiful logo design that people will look at and say Wow. Well, there is nothing wrong with creating a beautiful logo, in fact, your logo must look good. But, the fact of the matter is that your logo needs to not just look pretty, it should actually represent your business professionally. If you look at the big brands like Target, Toyota, Dell, etc. you will notice that their logos are simple and they convey a very powerful message in a very professional way.
Number 3 Misconception is that all the logos are created the same way. Some people may even limit this to the designers mind who they hire. Whatever strikes the designer is the way to go is not the right way of branding. When you look at the logos of big brands, do you find anything similar? Or, do you feel that they have their own unique touch and they all represent their companies in a stylish way?
So, folks, whether you are a designer or a client looking for a logo design, you must always try to avoid such misconceptions.
