subject: Companies Are Gearing Up The Stairs Into The Midrange Market Strong [print this page] Staircase industry continues to develop, from this angle, the stairs to the countryside only a handful of enterprises can afford to do the stairs thing. In the secondary and tertiary markets, some families as a whole Decoration Also in the 30 000? 50,000 between. For such consumers, buying a stairway to spend more than 20,000 opportunities to be small.
Additional information and services, the threshold
Over the years, many stairs enterprises Exhibition Have made significant promotion effect, but with the convenience of information, participants also are changing significance. Show that participation in a number of distributors recruited, busy enough time has gone the previous year. According to the survey, expected from the show to understand new technologies and new products, the proportion reached 70% of the audience, while the procurement target audience dropped to less than 15%.
So now the show's main role is to promote and build the brand, rather than Sell Direct promotion.
"In sales, the company is among the more competition, is exclusive; but training in the market, brand development, the existence of large Cooperation And win the space, especially for SMEs. ?? I do not expect to show how much customers can sign, can be influential appearance at the show, especially those in the audience visiting the following industry giants, to see our products in the left deep impression, stairs Enterprise attention from these aspects, continuous development and improvement, thus achieving market expansion. To focus on brand promotion stairs and staircases quality control.
Staircase industry, the stairs also quickly change any consumer want businesses to fierce competition to gain the highest cost, most affordable products. Therefore, secondary and tertiary markets a large number of consumers Home Brand's presence is in favor of building materials, but most are durable consumer goods, consumers in the purchase no thought for repair, they are most worried about the service or product issues, support services can not keep up, once the products have problems, find Less than business maintenance, or repair and maintenance point too far, can lead to trouble.
Another level is the service capacity. Secondary and tertiary markets products consumers do not understand the staircase, the overall perception is relatively shallow, has seen more Jingui, so sales and service than the secondary market is more important.
Open space needs of the market enterprises to improve the system of support, while the stairs into the two companies, three markets, they need to have a good Marketing Network as a foreshadowing. Buy only the first step stairs products, many consumers need business package installation and future maintenance.
Enterprise development is built on the basis of consumer spending, business only continue to provide consumers with more quality products and services to businesses and consumers to promote win-win to real development.
The limited capacity of business services lead to brand damage
Development of secondary and tertiary markets, the supply cycle is a major Mishaps, most of the production cycle of the stairs are about 30 days. In particular, wood stairs production cycle will be longer, plus 78 days of the logistics of time, a three-tier market, dealers until the entire order cycle, after two months to receive the goods, it is in terms of market operations laborious.
Addition, since the three market dealers are generally family-run shop, the strength, experience, not very mature, so plant in the shop when the dependence is obvious. Especially in the staircase design aspects, many dealers are not professional designers stairs are painted a preliminary drawing, and then to the factory audits, or even directly to the measured data to the factory, given by the factory to help design drawings, the invisible to increase the plant's operating pressure. The face of a huge number of two, three market orders, the factory may not have the capacity of such services, but can not send people to training front-line distributors of Purchasing Guide, salesman. Plus the dealer's team of instability, also caused the stairs to the dealer's business Management And training more difficult.
Companies Are Gearing Up The Stairs Into The Midrange Market Strong
