subject: Dental Marketing With A Dental Newsletter: Fixing Toilets [print this page] Dental Marketing: Fixing your toilets Dental Marketing: Fixing your toilets
Its the middle of the night. You hear water running somewhere and you jump out of bed springing into action.
The toilet that you never think about has sprung a terrible leak and requires every ounce of concentration you can muster.
After assessing the damage you realize the only person that can help you is..Joe the certified plumber. You call Joe because he sends you a nice piece of mail every year and his number is there when you need him. And while he is there you learn about new products that make your toilet better so you go ahead and buy those products.
People dont think about their teeth just like you never think about your toilet. For thousands of people their teeth are completely forgotten unless a toothache blinds sides them. It is at that moment that the only thing that can help them is. You the dentist.
But your patients will remember you because you are sending them a beautiful piece of mail. So, when your patients reach for their phone your name and number is readily available.
Not only does your newsletter offer your patients a direct line of communication in case of emergencies its also a highly organized sales letter. Educating your patients about the various services you offer. When the time does come for your patients to want elective procedures they will understand the value of the products you offer.
Like pipe fittings and toilet lids, which no one cares about until theyre needed, patients care little about veneers, cleanings, whitenings and Invisalign. Frankly, your patients may never care about any of the services you offer unless theyre educated about them; And for some of them just the sound of your name makes them squirm.
So how do we at way beyond newsletters get them to care? Simple.
Entertaining, fun to read newsletters that teaches your patients to spend their precious dollars with you.
