subject: Industry Analysis: Diverse Market Conditions Explain Projector [print this page] Market: Equal Opportunity The current domestic market, Projector The brand can not be greater, up to about five screamin, 60, more well-known foreign brands Epson , ASK, Proxima, Toshiba, Philips, InFocus, Hitachi, Panasonic, Sony, 3M, Sharp , ViewSonic, etc.; domestic brands horizon, Acer, Hi-Tech Cheng-hua, Lenovo, etc. Morningstar scene Folded Brocade, indeed carry on Uncooperative separatism. However, the market and did not become a very strong leading brand. Who will helm the world now is too early to talk about Shangqie may have Which willing to quit the stage of history of being indifferent to it? Ever since the internal affairs of various brands were The Great Revival Qin-xiu, all ambitious For Central Plains.
Projector as a new Computer Peripherals, has been more widely used in teaching, research, exhibitions, meetings and monitoring and other fields. According to industry sources, the domestic market has more than 50% for four consecutive years of growth. Particularly strong demand in key industries, such as the biggest domestic users of projector product group?? Audio-visual Industry, science and education environment in the country, its growth momentum of all the businesses had to attention; Second, with the business community competition intensifies, the traditional exhibition model has not fully reflect the company's good image, projection as the best business in the field machine tool show, more and more people recognized; plus home users that a huge potential market, businesses are invariably leads to rush? INFOCUS Asia Pacific Marketing Director Liang Yongjian, Epson (China Ltd.) Department of Imaging Products business projector market development manager of Liu Bindeng people said he was optimistic about the Chinese market.
The same time, and IT Area compared to other industries, the projector is still a very substantial profit. Daheng Ming-Display Technology general manager, said: "It's a bit like a few years ago Notebook In previous years it is a new product, better profit margins, we are also willing to rush in to the industry inside. "Materialistic businessmen, the market profitable, so naturally the business is worth doing, therefore, have the Macedonian camp rushed out a beachhead, 1:00 surging.
Projector market really as Advertisement The background of the general license, "grand" it?
But it seems from the market point of view and did not become a brand which has an absolute advantage to become the leading brand, just like in the Spring and Autumn period, the Five Powerful Chiefs replacement Minao separatist feudal lords and from. What caused this situation? Spread the industry argument for three reasons, first, the core technology of the projector?? LCD panel production concentrated in the hands of a very small number of several manufacturers, and shortage of supply, also supplies the bulbs are not for sale, so any Brands are subject to a large degree of constraint, it is difficult large facilities fist; Second imports, and some irregular channel, resulting in supply is not stable, or sometimes not very complete product line; Third, the domestic market is still not mature Many strong-see approach to foreign manufacturers not involved in too deep.
Sony display and applications Hong Kong Limited Marketing Manager British Abe said: "The projector market and the product itself still in the initial stage of development, its function uses relatively simple, the factory opened in this area between the hard gap. On the other hand present a key part of the projector?? Although new technology generation, but not really mature, resulting in the function of various brands and price is not much difference. Furthermore, many OEM brands by the way, although brand different, but the fact is the same product, the price performance and so also are the same. "similar product itself really is difficult to make the projector brands distance.
BenQ Information Technology Co., Ltd. sales representative Li Song said: "The vast majority of projector manufacturers abroad to enter the Chinese market is not a very long time, uncertainty in the market has some concerns Therefore, many businesses, especially manufacturers, are in a tentative way of doing this market, is entered into, but it is not very deep. So there is this chaos. "
Although domestic sales increased dramatically projector, but there is no doubt that this is a market still in the training stage, who now talk about the annexation of the problems who really premature.
