subject: Sms Advertising A Powerful Business Tool [print this page] One of the most effective ways of reaching your clients is by using an SMS gateway. There are specialist firms online who will set this up for you.
An SMS gateway is a service or device which allows SMS advertising texts to be sent to the mobile network from a non-mobile source - typically, a website or email address. It is an effective way of sending bulk SMS messages to both prospective clients and existing ones, via a database of contact numbers.
Many businesses, especially those who are about to go live rely on a supportive database product, while others use their own database, i.e. the contact details of existing customers. Most, though, use both you want to generate new trade, as well as maintain interest with those you have dealt with before.
Web to SMS services can be used for both bulk SMS messaging, or contacting individual clients. The latter is also a good way to keep in contact with staff, especially if you have a mobile sales team. You can touch base on projects, check progression of sales or even send text alerts on driving conditions.
An SMS gateway device has built-in GSM connectivity, and allows either low traffic or bulk SMS messages to be sent and received by email, or direct from a companys web page. Although direct services are available (where the business purchases a SIM card from one or more mobile operators and inserts it into their own gateway device, installed on their company network) most opt to use a web to SMS aggregator. This is an SMS gateway provider who sets up multiple agreements with mobile companies to allow the exchange of traffic via the short message service centre (or SMCC) of each mobile provider.
We at Text Marketer act as aggregators for many companies, allowing them to operate web to SMS services with the minimum time and effort.
