subject: Ppc Marketing & Ad Distribution, Content Distribution For Landing Page [print this page] Is your pay per click campaign working as efficiently as you intend it to work? Could you be spending money to pay for pay per click campaigns without success? Putting up pay per click ads may not be the ultimate solution. You will not necessarily earn money by simply spending money on pay per click. However, if you are in such a situation, it is critical for you to analyze your landing pages. This will help you to ensure that clicks do not get wasted by being dumped into your page because it does not have what an online shopper is looking for. Here are a few PPC News and PPC Tips to help along the way:
Your landing page should be an exact copy of the one you used for your advert. It is not advisable to pick a single generic page of your website to split everyone out on. For example, if your ad is founded on discounts and sales, it is most likely that a visitor lands on that page, not necessarily to buy, but because his mind is oriented in the direction of discounts. Your home page is not the best destination for such a visitor to land on. Therefore, you should always have a targeted landing page for PPC adds.
It is not always possible that visitors to your site will call you. This is because they may not know how to do it. It is, therefore, important for you to make the telephone number to be as visible as possible in all your landing pages. This is a good call to action.
If your intention is for them to submit their personal information, ensure that the form meant for this task is clearly visible.
In addition, if your client is looking for a specific type of product, ensure that there is a link that leads them to that product. Sending them to your home page is a big mistake. To achieve this, it is always important to assume you are the visitor. Anticipate where you would be glad to land when looking for a specific product.
The final stage is to ensure that your link is not broken. There are many potential visitors who click on a PPC ad only to realize that the link is broken and leads nowhere. Therefore, always check this link thoroughly. When a link is dead, you are burning your budget.
