subject: Sales Hovering Three "bottlenecks" To Be Broken [print this page] It is known that the treatment of several cardiovascular exclusive proprietary Chinese medicine products, in addition to step outside the medicine came out top, TXL, Compound Danshen Dropping Pill, DAXXK annual sales of more than 10 million participants loose capsule , Suxiaojiuxin Pill has annual sales above 5 million, regardless of the quality, efficacy, or honor, are nothing less than the Drugs The Huatuozaizao pill has annual sales of 200 million yuan has been the gateway wandering in an awkward position.
Reporter visits and surveys indicate that as the reason for this phenomenon, one stroke group of patients for most of the emergency psychology, once had a stroke the first to go to hospital, the doctor on the treatment of critically ill patients are mostly taken by thrombolysis, the injection drug way Tongluo treatment, while the mild patients, select a more convenient dosage forms. Although the advantages of modern Huatuozaizao pill already broken Traditional Chinese medicine Not the traditional concept of first aid, but people accept it to have a process.
Heilongjiang Province, a hospital medical staff, told reporters: "part of stroke patients in the hospital for emergency treatment status, oral medication is inconvenient to use. However, some of the mild stroke patients and rehabilitation of common dosage forms for patients mostly oral, so if taken by secondary development to enable more convenient dosage form, dosage has little business in more efforts in promoting, Huatuozaizao pill drug prospect in the country should be very broad. "
Huatuozaizao pill in the domestic market Sell Another reason for the poor, is yet to be standardized Medicine A lot of market disruption, the patient's choice drug sight. Stroke patients eager to seek drugs, some pharmaceutical companies and individual Yaofan great opportunity to do so through the media exaggerated the efficacy of Advertisement , Pharmacies also to drugs and even high-margin advertising Health Products As the devaluation did affect people's access into the Huatuozaizao pill. This situation inevitably restricts brand Pharmaceutical companies The development of the long run will affect our country Pharmacy Enterprise's overall image.
Huatuozaizao pill poor in the country to promote another important factor is not formed in the minds of ordinary people, like other cardiovascular drugs, "conservation" concept. As people's living standards improve and enhance health awareness, routine health medication broader market, even if the products have these features, how to get consumers to accept this is a very difficult and long process, after all, Chinese culture is different from the drug foreigners. In China, the reason a lot of good medicine, "purdah no hidden knowledge", and doctors, advertising directly related to poor driving. In the pharmaceutical market, any product needs to pull a lot of manpower, funds, or speculative should take the necessary measures to comply with a number of "hidden rules" to complete. "After all, like medicine so strange stars 'law' of the large state-owned enterprises, only one will make all kinds of pharmaceutical raw materials costs are much higher than the general business, in order to take into account the reputation of state-owned enterprises, we must strictly follow the state laws and regulations for market operations, if the countries do not have strong policy support, the medical community without good market environment, rapid development is difficult. "deputy general manager Zhang Qi Star Pharma today revealed the number of large state-owned pharmaceutical companies in the difficulties.
Although the domestic pharmaceutical market environment for the pharmaceutical industry for many brands, there are many bad points, but the trend changed as medicine point of view, on the strength of superior product quality, state-owned enterprises, the future prospects should be very broad. Because the state regulation of the pharmaceutical market will become increasingly standardized, consumers ability to identify the advantages and disadvantages of growing drugs, but as people living goods increase, they will be more emphasis on health.
