subject: Haute Horlogerie rethinks mens omega watches future [print this page] What are the values of luxury? Swiss mens omega watches is it out of crisis? How she reconciles the Internet revolution with its traditional approach to communication and distribution? So many questions, so many challenges for a profession whose main leaders have agreed to meet April 29 in Geneva, at the 2nd Forum of Haute Horlogerie under the theme "Time to Rethink" and organized by the Fondation de la Haute Horlogerie (FHH).
After eighteen months of headwinds that have left scars in the third Swiss export industry (watchmaking), some good news first. Yes, the upturn will materialize by Rmy Bersier, a member of the Executive Board of Bank Julius Baer, taking the watch in his wake, as confirmed by the statistics of exports in March 2010 (33%) yes luxury will always exist, "consubstantial with man," according to Vincent Bastien, Professor HEC Paris, and upper stratum of economic activity, expression of creative genius and cultural concentration, as explained by Valery Giscard d'Estaing Former President of the French Republic, yes, finally, Swiss timepieces are under the sign of excellence, works of a "band of maniacs," said not without a touch of humor photographer Oliviero Toscani ( famous for his creations for the Benetton).
Digital Explosion
The good news however, should not overshadow the new paradigms for a changing world and especially the place now the Internet and social networks booming. "We are witnessing an explosion in digital, noted Frank Vivier, CEO of the Columbus Venture Capital. Internet is destroying the traditional business models. Without an adequate response to what was considered an enemy only a few years ago for lack of convergence between physical and virtual, the marks will be completely overwhelmed by the phenomenon. "
This parallel evolution to the traditional distribution networks, however, worried about all the actors of Haute Horlogerie image Franois-Paul Journe for which e-commerce "is not imaginable, completely inconsistent with the way I work . Outreach services to customers are part of our luxury and margins should allow. "
Haute Horlogerie rethinks mens omega watches future
