subject: China Spending A Hundred Million Yuan to Build National Engineering Research Center of Digital Television [print this page] On August 7th, the National Engineering Research Center of Digital Television established in Shanghai Pudong, which indicates that, the support platform of China's national digital television industry has fully put into operation. This project center is permitted by National Development and Reform Commission, and its major business include the research of digital television's common technology and the core technology of next generation, the intellectual property management and permission of digital television, the development research and layout research of and digital television, the national standard promotion and the test of new business. The research center involves many industrial chain enterprises, the digital television is a system, not a separate television, it is impossible to promote only by one link, so we hope that through this center many enterprises including broadcasting companies can promote together with capital ties. Industry insiders told the reporter that in recent years, the National Development and Reform Commission has been promoting the special development of digital television, and the approved enterprises can enjoy the financial support. Next the digital television industry will have big development, but the competition of domestic enterprises core components is weak, so the NDRC wishes to promote the core components development and industrial layout through special items.
Compared to developed countries, China still has significant distance in the digital penetration and industrial core competition. On June last year, the United States has officially closed the analog television signals and all has changed to digital signals, Japan and European countries plan to close it within the next two years. According to the plan, China will achieve the signal conversion in 2015. According to the data measured by Ovid Consulting (AVC), by the end of 2009, the color television inventory in Chinese families reached 510 million units. Take 5000 yuan a set as an example, the involved sum is more than 100 billion yuan, which doesn't include the launch, broadcast content, web updates, new media and other links, so the industry is huge. One job of the research center is the intellectual property management and permission of digital television, a patent pool managed and accredited by the company will be built, and members can put the related patent technology of digital television in it. The digital television industry is large and complex, which involves many links and has different administrative organizations and research institutions, also has different intellectual property rights, so it will be better to deal with when combine them together.
Industry insiders said that the patent pool construction involves benefit distribution, before this, the color television enterprises have built patent pool in order to corporately deal with the high patent fee of foreign countries, but the progress is not smooth and it also once suffered suspicion. Mr. Luo Qingqi, the appliance industry expert, said that in foreign countries such as Japan home appliance enterprises there is the patent replacement. As for domestic enterprises, the patent technology is not many originally, and they also have encountered the lesson that the patent was banned. Therefore, it is difficult to face foreign competition without cooperation. A group of enterprises holding together certainly need exploration and practice, Chinese enterprises lack the combination experience, so they should explore the future cooperation model actively, and how to develop the organization and cooperation form is more important than the breakthrough on digital television technology.
