subject: Marketing an Escort Agency [print this page] The time when the only way for escort agencies to promote themselves was in a local news papers such as the Manchester Evening Newspaper or by submitting notices in the old red telephone boxes. The Internet and low costs of use has brought media to a global audience and with this the rise of online electronic businesses. The escort industry was an early adopter of the Internet and saw the possibility to promote their services inexpensively to a wide audience resulting in the number of escort agencies that have appeared since the start of the Internet has been staggering.
As the Escort Industry internet promotions matured, the competition to be at the summit of the search engines results pages was extreme. Agencies were trying anything they could to become number one for their keywords or key phrases. As Yahoo, Google and AOL became aware of the use of black-hat techniques, the search engines increased the complexity of the algorithms that calculate the search engine results fairly. A greater weight has been placed on different Internet marketing methods in order to improve ranking.
Within the escort industry there is certainly a taboo about placing promotional links back from websites not in the industry. In addition, people do not want to be connected with escort agencies on Social media sites as people's family, friends and work colleagues can typically see the link. Here are a few ways to market an escort agency online
Search Engine Optimisation (SEO) is the key to generate a large amount of traffic to your site. Ensure you have chosen the correct keywords which people search on and begin your SEO campaign. This can be done by a number of companies or freelance SEO consultants.
Search Engine Marketing (SEM) Unfortunately Yahoo, Google or any of the main search engines do not allow escort agencies to promote using pay per click
Reciprocal Escort Agency Link Building This involves swapping links with other agencies. The more high-quality links you obtain will result in a better position in the search engines.
Escort Directories Vast traffic can be direct from escort directories. There are a numerous free directories or you can pay for a main position on their home page.
Article/Press Release Writing If you have good writing skills you could commentate on the industry. Make sure you put a back link to your site and this will hopefully be used as link bait creating thousands of links back to yours. Beware some article directories do not accept material relating to the escort industry
Bookmarking is an easy way to build some links back to your site is by social bookmarking. This has the potential to drive traffic to your site and increase your search engine position.
Escort blogging become an escort agency blogger at many of the sites. This way you can build up a status in the escort industry by discussing important matters currently happening.
When asked about Internet marketing a Manchester Escort Agency owner said "The competition for the top page of Google is fierce. I'm having to spend hundreds of pounds per month on SEO consultants and paying for advertisement on establish escort directories and adult sites. However, this has resulted in my agency having good positions in the search engine pages so the ROI is paying off."
Overall as competition becomes fiercer the key to survival is an established marketing strategy, using a range of media forms such as writing articles, blogging, article writing, book marking and press releases to drive traffic from many sources.
